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Case Study 06

Bay Park

Parking careerUnityiOS, Android
The brief

What we set out to prove

Casual parking / driving still sits on the charts because the fantasy is clear: get the car in the bay without hitting anything. Bay Park is that loop with a career - lots, jobs, licenses - so it is not only a sandbox of free roam.

The challenge

What made it hard

Parking games feel great for thirty seconds and empty after ten minutes if there is no job list. Open-world lots are heavy on mid-range phones. We wanted tight lots, jobs with a start and a finish, and a license rank that gates the next lot without feeling like a grind wall.

Our approach

How we solved it

Career is 8 lots × 8 jobs. A job is spawn, route, park, optional time star. Lot 1 is perpendicular bays. Lot 2 is reverse park. Lot 3 is tight underground. Lot 4 is rain and reduced grip. Lot 5 is a ferry deck (moving surface). Lot 6 is night with limited camera. Lot 7 is a mix of trucks and trailers. Lot 8 is the airport - long reverse, one mistake fails the star, not the job. Licenses D through S unlock lots. Touch steering is a follow-stick, not a wheel overlay that covers the bay. Free roam exists per lot after you clear job 1 there.

Campaign structure

8 lots × 8 jobs = 64 career jobs, 3 stars each

Session: Job 2-4 min; lot clear in a sitting if you want

  1. Lot 1 - Street8 jobsLicense D, forward park
  2. Lot 2 - Mall8 jobsReverse park, License C
  3. Lot 3 - Underground8 jobsPillars, tight camera
  4. Lot 4 - Rain Lot8 jobsGrip loss, License B
  5. Lot 5 - Ferry8 jobsMoving deck
  6. Lot 6 - Night Shift8 jobsLimited lights, License A
  7. Lot 7 - Yard8 jobsTrucks and trailers
  8. Lot 8 - Airport8 jobsLicense S, long reverse
Career jobsFree roam per lotTime trial starsWeekly crowded lot
The result

What shipped

Testers replayed jobs for the time star more than they free-roamed. That told us the career is the product. Handling is the same on touch and, later, a simple gamepad path - one model, two inputs.

UnityC#Touch steeringLicense ranksJob / star system
Open lobby

Got a game that needs this kind of attention?

Pitch the problem - we'll tell you which engine, and how we'd prove the fun first.